
Less theory. More how-to.
The TV business has changed. The companies growing fastest are adding new revenue streams and ways of working, from digital, podcasting, live events and microdramas to AI and brand partnerships.
The Masterclass Stage is a full day of practical sessions from the people already making these work.
Ten sessions. Six strands: Digital, Podcast, Scripted, AI, Branded Entertainment and Indie. You'll leave with ideas you can use the next morning.
10:30 - 11:00
SCRIPTED STRAND
MASTERCLASS
The business of vertical content with Spirit Studios
Financing and making microdramas in one of the fastest-moving markets in content.
11:05 - 11:30
PODCAST & BRANDED ENTERTAINMENT STRANDS
MASTERCLASS
Branded podcasting with Cold Glass
From the production business who created Dish from Waitrose.
11:35 - 12:00
DIGITAL STRAND
MASTERCLASS
The newsletter revolution
How getting into email inboxes could be a lucrative strategy for your content business.
12:05 - 12:30
DIGITAL STRAND
MASTERCLASS
Sweating your TV assets with Little Dot Studios
Make your catalogue earn more on YouTube and social.
12:35 - 13:00
DIGITAL STRAND
MASTERCLASS
The truth about making money in digital
The real economics of TV, platforms and advertisers, and where your business fits.
13:05 - 13:30
PODCAST STRAND
MASTERCLASS
Live podcasts with Plosive
How Off Menu with James Acaster and Ed Gamble built a thriving community, selling out venues across the country.
13:35 - 14:10
AI STRAND
MASTERCLASS
AI and the Archive Doc
How Getty Images and Deep Fusion Films are changing the way we make factual TV.
14:15 - 15:15
AI STRAND
MASTERCLASS
AI in TV: what's possible now
A practical hour full of demos. Where AI adds value on screen and in your business, and how to understand and manage the risks.
15:20 - 16:10
BRANDED ENTERTAINMENT STRAND
MASTERCLASS
Brand funding your TV programme with WPP Media, Boots, Vinted and DFS
What brands want, and how to get the right programme in front of them.
16:15 - 16:50
INDIE STRAND
MASTERCLASS
Scaling and selling your business with Harbottle & Lewis
Who is investing, how to find them and how to get the deal done.
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