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Indielab logo icon
Industry leading

Masterclasses

​Equip your business with knowledge to adapt and grow

​The NEW Masterclasses at GrowthLab London equip producers and content businesses with the knowledge to stay ahead in a rapidly changing industry.

 

Delivered by Indielab, these expert-led sessions explore the technologies, funding models and revenue opportunities reshaping the content landscape.

 

Across four focused strands:

  • AI

  • branded entertainment

  • digital & podcast monetisation 

  • corporate finance

 

You’ll gain actionable insight to help you and your team adapt, grow and unlock new opportunities.

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AI

A practical, demo-led session exploring how content businesses can use AI effectively today, where it can create real value and how to navigate the opportunities and challenges ahead.

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You will learn how to:

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  • See how AI can be used to power content development, production and business operations

  • Discover practical tools and workflows that can support your team’s work

  • Learn how AI is being used at the cutting edge of content creation with up-to- the-minute case studies from current productions

  • Explore the key risks and considerations when bringing AI into your business

  • Gain insight into how to approach AI strategically and make informed decisions about adoption

Branded Entertainment

A session exploring how brands are funding, commissioning and shaping content, including insights from global media agency WPP Media and leading brand marketeers.

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You will learn:

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  • How brands approach content investment and partnerships

  • Identify opportunities to work with brands

  • Learn what brands look for when backing original content

  • Understand the role of agencies in developing branded entertainment

  • Build knowledge to position projects for brands

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Digital & Podcast Monetisation

A series of sessions focused on building digital and podcast revenue streams.

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You will learn how to:

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  • Explore ways to build stronger direct relationships with audiences

  • Assess which monetisation strategies could work for your business

  • Learn from examples of successful digital-first revenue approaches

Corporate Finance

Understand investment, corporate finance and how to position your business for future sale.

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You will learn how to:

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  • Find out who is investing and acquiring content businesses in todays market and what they are looking for

  • Explore how investors assess content businesses and opportunities

  • Learn how to approach investors

  • Understand key financial considerations when scaling a production business

  • Gain insight into preparing your company for investment or sale

Gain knowledge that will pay for itself many times over...

#GrowthLabLondon     #GrowthLabLondon26

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