
​Equip your business with knowledge to adapt and grow
​The NEW Masterclasses at GrowthLab London equip producers and content businesses with the knowledge to stay ahead in a rapidly changing industry.
Delivered by Indielab, these expert-led sessions explore the technologies, funding models and revenue opportunities reshaping the content landscape.
Across four focused strands:
-
AI
-
branded entertainment
-
digital & podcast monetisation
-
corporate finance
You’ll gain actionable insight to help you and your team adapt, grow and unlock new opportunities.
​


AI
A practical, demo-led session exploring how content businesses can use AI effectively today, where it can create real value and how to navigate the opportunities and challenges ahead.
​
You will learn how to:
​
-
See how AI can be used to power content development, production and business operations
-
Discover practical tools and workflows that can support your team’s work
-
Learn how AI is being used at the cutting edge of content creation with up-to- the-minute case studies from current productions
-
Explore the key risks and considerations when bringing AI into your business
-
Gain insight into how to approach AI strategically and make informed decisions about adoption
Branded Entertainment
A session exploring how brands are funding, commissioning and shaping content, including insights from global media agency WPP Media and leading brand marketeers.
​
You will learn:
​
-
How brands approach content investment and partnerships
-
Identify opportunities to work with brands
-
Learn what brands look for when backing original content
-
Understand the role of agencies in developing branded entertainment
-
Build knowledge to position projects for brands


Digital & Podcast Monetisation
A series of sessions focused on building digital and podcast revenue streams.
​
You will learn how to:
​​​
-
Explore ways to build stronger direct relationships with audiences
-
Assess which monetisation strategies could work for your business
-
Learn from examples of successful digital-first revenue approaches
Corporate Finance
Understand investment, corporate finance and how to position your business for future sale.
​​
You will learn how to:
​​​
-
Find out who is investing and acquiring content businesses in todays market and what they are looking for
-
Explore how investors assess content businesses and opportunities
-
Learn how to approach investors
-
Understand key financial considerations when scaling a production business
-
Gain insight into preparing your company for investment or sale

#GrowthLabLondon #GrowthLabLondon26


